Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Ad-tech firm OpenX on Wednesday launched Ad Footprint, a tool that it said can help publishers optimize their desktop and mobile Web pages. The Google Chrome plug-in, built by OpenX Labs, aims to ...

Web analytics encompasses various aspects, including Web page performance, Business operations, Organizational data, and IT infrastructure. Cloud technologies and IoT technologies are driving ...

Google PageSpeed Insights now uses Lighthouse as its analysis engine. This change was made in order to create consistency between Google’s web page performance analysis tools. Previously, Google’s ...

There are many factors to consider when analyzing a web page’s performance. Fortunately, website monitoring tools can measure and analyze aspects like page load distribution, overall speed, user ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Over the last month, Google has announced a number of advancements to how they will be measuring user experience through key speed and performance metrics. Coincidentally, I have been working on ...