Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...
Paintings, drawings, photographs and sculptures are all types of visual arts. An artist can sell her original art. She can also earn money by merchandising reproductions of the art. Merchandising is ...
Opinions expressed by Entrepreneur contributors are their own. The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes ...
As the Lombardy-based firm reveals its takeover of lighting scenography leader Terotecna, its CEO said the firm is targeting ...
It’s often said – change is the only constant; the statement has proved its relevance beyond comprehension. With this ‘change’ ruling the roost, world has become a dynamic place and no single aspect ...
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Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...
BURBANK, Calif.--(BUSINESS WIRE)--Optimum Retailing (OR), the in-store intelligence and merchandise management platform for the world’s most popular retail stores, today announced the launch of ...
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