You may have already seen it — an empty condo transformed into a sleek, modern space with designer furniture. But when you show up for a tour, it’s just bare walls. Some realtors are now using ...

Suppose you’re in the market for a new home and see a listing with what looks to be the kitchen of your dreams. Is it real? Increasingly, the answer may be no. In an age when smartphones can doctor ...

The San Francisco Association of Realtors (SFAR) has partnered with Collov AI to provide its more than 4,000 members access to artificial intelligence-powered virtual staging tools. Beginning this ...

In a “Zillow world,” listing photos are a seller’s one chance to make a first impression on prospective buyers As the old saying goes, you don’t get a second chance to make a first impression — and ...

Staging is often considered a very important piece to selling a home. Staged homes sell faster and often for higher than comparable homes that weren’t staged, according to the National Association of ...

Collov AI partners with Side, providing AI-powered staging tools to over 500 boutique real estate companies. The collaboration aims to reduce staging time by 70% and costs by 90% for Side's 3,700+ ...

The Silicon Valley startup is redefining the art of real estate marketing with cutting-edge AI. In a world where Zillow scrolling happens at lightning speed and 97% of buyers begin their journey ...

Real estate marketing in 2026 is being transformed by AI-powered visual tools, short-form video, and immersive experiences, with professional imagery and virtual staging driving faster sales and ...

Staging is a complex and sought-after industry, especially for luxury homes, which can cost upwards of $30,000 to stage, according to local stagers An empty house means endless possibilities for home ...

When Mike Leipart first joined the Agency in 2011, he was “pretty appalled” by what he saw in Los Angeles’s high-end listings. He remembers walking through homes in some of the city’s most affluent, ...

Forbes contributors publish independent expert analyses and insights. I cover data-driven residential real estate trends in New York City. Beyond aesthetics, staging can be a strategic move to reduce ...