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Virgin Mobile USA, which sells pay-in-advance wireless service primarily to teens and young adults, on Monday introduced the first MTV-branded cell phone. The joint venture between Richard Branson's ...

Sir Richard Branson's Virgin Mobile confirmed Thursday that it has partnered with Sprint to launch a cell phone service in the United States later this year that aims at the burgeoning teen cell phone ...

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Virgin Mobile has used innovative advertising and media strategies to market its cell phone services to the youth market. Now it plans to turn its cell phone services into an advertising medium. In a ...