Last month, Ad Age ran a story called “Six Key Metrics for Measuring the Effectiveness of Video Content.” The piece begins by pointing out “video’s longstanding measurement issues,” which is important ...

Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...

A Brandon Hall survey found that almost half of those surveyed don’t understand how their approach toward learning measurement reflects the impact of their organization’s learning or performance. I ...

Despite growing interest in learning and development programs, L&D teams often struggle to demonstrate return on investment and the importance of measuring learning efficacy, according to a Feb. 7 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your law firm has invested in a great marketing video campaign, but how do you know if it’s ...

If you have ever conducted an online search to figure out what adaptive learning is, you probably came across numerous articles with vastly different definitions of it and ended up more confused than ...