Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...

Ice fishing is a thrill unlike almost any other outdoor pursuit. There is something both exciting and humble about walking on ...

Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

DULUTH — I’ve become a bit of an anxious person in my old age. Sitting down to watch a television show has become almost impossible. Nothing holds my interest for more than a few minutes. An entire ...

BABBITT — A fishing boat cruised across Bear Island Lake on July 3 to an undisclosed honey hole where Joe Kane, head of design at Vexilar, planned to test out some of the fishing sonar electronics ...

Vexilar ice fishing fish finders are famous for unmatched interference rejection and signal clarity with easy-to-use settings. The brand has released the ultimate sonar flasher for ice fishing, and it ...

For nearly half the year, ice fishing in the north country is a simple fact of life—like taxes, death, and mischief—except immeasurably more enjoyable once you work through the “mischief” of staying ...

In the early 1980s, Steve Baumann received a job offer from 3M that perfectly matched his engineering experience. But he turned down the Fortune 500 giant to stay with Vexilar, which makes marine ...

Vexilar was successful in defending its technology and product against a competitor. © 2025 American City Business Journals. All rights reserved. Use of and/or ...