Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

AI-powered Unity Vector has driven a +49% YoY surge in Grow revenues through improved ROAS, allowing them to sustain U's strong ad-tech growth prospects through new capabilities. Unity AI, an agentic ...

U's dominant GameDev engine, growing cross-selling, and expanding backlog support double-digit Create Solutions' revenue growth and improved profit margins into FY2026. These reasons are also why U ...

AI-driven advertising and user acquisition platform boosted Grow Solutions revenue by 35% to $389 million during Q2 ...

Unity will sell Supersonic, the casual-gaming studio it picked up through ironSource, and shut down the ironSource ad network as of April 30, mobilegamer.biz reports based on an investor filing. So ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

Earlier this month, Unity Software announced Unity 7 at Unite Seoul, outlining an open, collaborative next-generation authoring platform with early Beta in December and a full release targeted for Q1 ...