More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

Are you frustrated with lackluster social media results? You're not alone. In today's oversaturated digital landscape, trying to gain traction often feels like shouting into a void. Your content can ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

The midyear transition from Q2 to Q3 often tempts marketers to plan a small vacation. Yet, marketers are so overwhelmed they have to save that temptation for later. The transition period is a terrific ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...