It took some time to cast the topic for this piece, for the same reason we thought of working on it. The options were various as they were finely different in meaning and implication. Our choice was ...

Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an ...

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its ...