A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example ...

WASHINGTON (AP) -- A Toys "R" Us television commercial that featured the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon has drawn the ire of anti-drug advocates who say the ad ...

The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...