Toyota stopped calling the Prius PHEV the Prime for the sake of customers. It was done to more easily identify the model as a ...

Toyota's Prius Prime has been a popular electric vehicle for years, but why has the maker now dropped the Prime part of the ...

The Prius is one of Toyota's most iconic hybrids. While it might not look aesthetically pleasing, its reliability makes up ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Not content to lets its pioneering Prius hybrid nameplate decay into some kind of ...

Holly Oaks — The hybrid Toyota Prius — Pious to its detractors — has always been designed to stand out. To be a statement. For its fifth generation, it’s chosen beauty. Like the goth nerd who ...

Toyota made some serious improvements to the Prius nameplate. We review one of the only plug-in hybrid hatchbacks on the ...

Nam Trinh knew something was wrong one morning in October when she turned on her 2008 Toyota Prius and heard a throaty roar, like a plane taking off. Trinh had her wedge-shaped car repaired. But she ...

After I parked a new 2023 Toyota Prius and walked away, I turned around to look at it. Not because I was checking my parking job, but because it just looked so good. Turning around to look at a Prius ...