In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

Logan Paul and Tide Pods have crossed paths for the YouTube controversy of your nightmares Hopefully, Logan Paul is hungry, because after offering to eat a Tide Pod, he may want to eat his words. In a ...