A modern take on traditional cowboy boots.

Austin-based Western wear brand Tecovas is two-stepping into the wholesale market after nearly a decade of selling boots and accessories on its own. For the first phase of the expansion, Tecovas will ...

LAS VEGAS — While agentic commerce gains traction, Tecovas remains bullish on its physical stores. But that doesn’t mean it’s shying away from artificial intelligence. The 10-year-old brand, which ...

Add Yahoo as a preferred source to see more of our stories on Google. Founded in the back of an SUV by Paul Hedrick in 2015, Tecovas has grown from a humble boot brand in Austin, Texas, to a premier ...

Cowboy boot company Tecovas is moving to a new East Austin headquarters as it steps up its national expansion. Austin-based Tecovas will move to a 30,000-square-foot space at 901 E. Sixth St. in early ...

It’s early afternoon on the Monday after the Austin City Limits Festival’s first weekend, and Samantha Fodrowski really wants to talk about boots. Fodrowski, vice president of brand and product ...