Bass Pro Shops’ Spring Fishing Classic deals event is one of the perfect times to restock your tacklebox, as all the lures ...

Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring. Jerk baits, sometimes called stick baits, are long, minnow-shaped lures that shake, ...

Ever since I was a little kid who used to ride his bike to Liberty Reservoir, one of the most effective lures in my scant arsenal of baits was the shad dart. For those of you who don’t know, the shad ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...