New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Super Bowl Sunday didn't disappoint this year. Football fans got to watch a thriller of a contest, with the Los Angeles Rams coming from behind to beat the Cincinnati Bengals 23-20. Music fans got to ...

Add MrBeast to the list of celebrities trying their hand at Super Bowl advertising.

MrBeast is partnering with Salesforce, a software company, to create a commercial for the Super Bowl. He shared a ...

History was made during the 2016 Super Bowl commercial rush, with one car brand taking the USA TODAY Ad Meter ratings.

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...