Have you ever found yourself in a conversation where your words seemed to drift away like leaves in the wind, leaving your audience disengaged and uninterested? We’ve all experienced it—trying to ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Modern parenting involves more than helping children succeed in school. Many families now want their children to become confident decision-makers, creative problem-solvers, and thoughtful individuals ...

We’ve all been there—trying to share a story that we know is meaningful or exciting, only to watch our audience’s attention drift away. Maybe it’s the way we told it, or perhaps we didn’t quite ...

New research from the University of Mississippi suggests that telling stories – from ancient campfire tales to modern-day digital communication – may be tied to how human memory evolved. It also could ...

Intro -- CONTENTS -- PREFACE -- I. STORYTELLING METHODS -- 1. THE WHY, WHAT, AND HOW OF THE BEST STORYTELLING IN MUSEUM EXHIBITIONS -- 2. STORYTELLING BY DESIGN: Inclusive Museum Experiences -- 3.