About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

Faced with unprecedented retail rivalry, more retailers are choosing to stand out and engage shoppers by delivering an enhanced customer experience. Now that customer experience is the new competitive ...

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — ...

While retailers are striving to deliver a rewarding retail experience, they aren't paying attention to one big fact: today's consumers crave human interaction, and retailers are failing to provide ...

Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of suggestions for shoppers. A Home Depot associate who's worked ...

New research bucks the conventional wisdom that shoppers want a high-touch experience when they visit a physical store. What they really want, it seems, is to be left alone. According to HRC Retail ...

It’s obvious that customers will prefer to deal with sales associates who know what they’re talking about when it comes to the products they’re hawking. But what has been less obvious is just how much ...

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As retailers embrace an omnichannel approach, however, store associates are increasingly asked to engage digitally as well, whether it’s simply handling buy online, pick up in-store (BOPIS) orders or ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...