Less than two weeks after unveiling new out-of-home ad industry guidelines for measuring digital out-of-home advertising utilizing mobile “identity data,” the Out-of-Home Advertising Association of ...
Topps and Panini cards typically measure 6.4 cm by 8.9 cm, or 2.5 inches wide by 3.5 inches high. Each card weighs about 1.5 ...
Tubular Labs is hoping its Tubular Video Ratings metric will become the standard for measuring the impact of branded video. The metric is designed to measure publisher- and influencer-created branded ...
A proposed new standard method to measure commercial buildings throughout the world is likely to find resistance among some building owners. The International Property Measurement Standards Coalition ...
Yesterday I wrote about how the lack of a standard unit of measurement was detrimental to the OTT industry. Today, we’ll look at how digital video providers like Facebook and YouTube are facing the ...
The Building Owners and Managers Association (BOMA) International has released the latest update to its floor measurement standard for retail properties, BOMA 2020 for Retail Properties: Standard ...
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