With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it ...
The power of persuasion can be easily misused and exploited. Spend any time on social media, and you'll likely come across content from a popular creator paid by brands to persuade you into buying a ...
From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
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