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Snapchat, Perplexity

Perplexity to pay Snap $400M to power search in Snapchat

Snap said today that it has signed a deal with AI-powered search engine Perplexity to power a new chatbot. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.

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Snapchat will answer your questions with Perplexity’s AI search built into chat

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Snapchat’s Next Big Thing? A $400M AI-Powered Search Deal with Perplexity

Marketing Dive

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

Chipotle is targeting Gen Z and millennial consumers this month with a new Snapchat Lens and lineup of Lifestyle Bowls, which are available through its digital menu and are designed to promote ...

TechCrunch

Snapchat for Web is now available to all users worldwide

Snapchat is making the desktop version of its app, Snapchat for Web, available to its entire global community, the company announced on Thursday. The social network initially launched Snapchat ...

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Can Snapchat Make a Creator-Led Comeback?

New monetization tools, a Kylie Jenner co-sign and immersive AR features, Snapchat is combining intimacy and authenticity to ...

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