Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Coca-Cola Nigeria has reignited its Share-A-Coke campaign, with a launch in Lagos . The event, welcomed media professionals, content creators, and fans as well as customers to celebrate the values of ...

Brands have a long history of jumping on to the next-big-thing bandwagon. Beverage major Coca-Cola seems to have fallen into the same trap with its recently released campaign for the upcoming holiday ...

Following Coca-Cola’s divisive AI-generated Christmas commercial (for the second year running), it’s nice to know that the multinational beverage corporation hasn’t put all its eggs in the AI basket.