Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 ...

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches. This was reported by Thomas Eccel on LinkedIn ...

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users ...

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...