Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

SAB TV, the second GEC from the Sony stable, is testing new waters with the launch of 'SAB Ka Evening Show'. Scheduled to go on-air every Saturday from 5 November, the one and hour long show will ...

In keeping with its youth-centric strategy, SAB TV has announced a new show ‘Sab ka Bheja Fry’ in its humour block. The show would be aired from Monday to Friday in the 10 pm time slot, and will ...

Pickle Advertising has conceptualised a new TVC for SAB TV that reinforces the brand message 'Asli Mazaa Sab Ke Saath Aata hai". This is the third phase of the campaign through which SAB TV looks to ...

SAB TV, the general entertainment channel owned by Multi Screen Media Pvt Ltd (MSM), today said it is focusing on enhancing its reach and increasing fresh content to drive future growth. SAB TV, the ...

This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where ...

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated ...