Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

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SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...