While a lot of guys like to pull large, resin-headed lures when trolling for billfish, there are a lot more fellows out there targeting everything that swims with their lure/bait combos. Bite Me ...

To some, skirting lures is a science. Adding more or using less definitely affects the way some lures swim, and many crews have added a second or third layer of skirts to their favorite lure to help ...

Bass fishing has seen a lot of big changes in recent years, from new baits, to crazy electronic advancements. These changes have led to some of the old reliable baits our fathers and grandfathers ...

Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...