Long- and short-term ads are both valuable forms of advertising for radio. Because they're designed to achieve different goals, it's important to know when and where to use each style. Measuring the ...

Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. That’s according to RAB’s 14th ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...