This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

This course takes the format of seminars and interactive workshops and is aimed at qualitative research novices. It will benefit postgraduate researchers who plan to carry out fieldwork in the next ...

Organizations conduct extensive hearing and interview work—employee engagement surveys, 1:1s, workload investigations, customer interviews, internal audits, requirements discovery, and more—yet too ...