Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

INTRODUCTION Given their ability to treat a wide range of clinical conditions, advanced therapy medicinal products, including cell and gene therapies, have revolutionized the delivery of ...

Your product might be amazing, but if the packaging doesn’t match, you’re leaving money on the table.

The global packaging market for cannabis products is expected to surpass $20.4 billion by 2025, according to a new report from Zion Market Research. Steve Everly, brand director of WestPack and The ...

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

A marketing claim placed on a product package is more believable to shoppers than one made in an advertisement, according to research by the University of Miami School of Business Administration. The ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...