You have more feature ideas than weeks of runway. Every customer call adds three new requests, your team has strong opinions, ...

In most companies, there is a basic formula for product design: the software engineering and product development departments work together to build a product that solves a customer problem. Ideally, ...

Osman Koç is the CEO of UserGuiding, a platform that helps teams improve user onboarding and build in-app experiences that drive adoption. What’s common in the SaaS industry is building countless ...

Define success through data first, then engineer features as extensions of that reality model. Detach emotionally from features; build flexible systems designed for learning, not premature perfection.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June ...