Coleen Rooney has been joined by her eight-year-old son Cass for her Primark ad campaign, as he makes his modelling debut in ...

Luxury fashion branding is pretentious; there's no denying it, but it's what we've come to expect. Glossy shots, high fashion logos, bizarre backdrops and peculiarly positioned models have become ...

After marking its 50-year anniversary last year, Primark has just launched its first TV ad in the UK. Directed by Grammy award-winning filmmaker Nadia Marquard Otzen, who has previously worked on Ikea ...

Fast fashion retailer Primark ran afoul of ad industry guidelines by displaying children's clothing emblazoned with sexist messages, according to a self-regulatory watchdog. The decision marks the ...

Primark celebrated the launch of its new denim womenswear collection for autumn/winter 2025 with its first-ever UK TV ad campaign earlier this month. The retailer is betting big on its 58-piece range ...