One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...

In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

Elusive Pepsi and Coca-Cola antiques just sold at auction and the going price surprised even the experts involved. Several of the "historically important" collectibles are from the early days of the ...

Coca-Cola is once again under fire. This time it is for releasing an AI-generated version of its 1995 classic “Holidays Are Coming” Christmas advert for the second year in a row, despite intense ...

KARACHI, Feb 20 (Reuters) - Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation's official team ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage ...