Introducing comedian Melissa Villaseñor as Penny James, a fashion-loving, home-decorating, red glasses-wearing JCPenney superfan LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney — the shopping destination ...

JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in ...

If there ever was a best time to shop at JCPenney, this is it. The brand is celebrating its 120th birthday in a big way with a fresh look in stores and online, savings for customers and a nationwide ...

American businessman James Cash Penney (1875 - 1971), owner of the JC Penney chain of retail stores, points to a picture of his first store, Golden Rule, in Kemmerer, Wyoming, during the celebration ...

The James Cash Penney statue arrived in Kemmerer, Wyo., in January. Photographed here on a flatbed driving past the front of the J.C. Penney store which has operated in Kemmerer since 1929. It has ...

Every year, retailers face an almost-impossible challenge: create holiday ad campaigns traditional enough to feel friendly and familiar, but different enough to get noticed. JC Penney is doubling its ...

The James Cash Penney statue in front of the first J.C. Penney store, which still operates in Kemmerer, Wyo. It has long been referred to as the "Mother Store" by Penney employees. The statue, which ...

LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney — the shopping destination for diverse, working American families — reveals today the “Shopping is Back!” brand campaign. The integrated campaign includes ...