Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's first premium, high ...

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

Patrón's newest premium tequila may also be its most old-fashioned. Visitors to the brand's distillery in Jalisco, Mexico, have long heard how its core line of tequilas is a blend of two different ...

The world's #1 super-premium tequila unveils a new Additive Free Seal on Packaging reinforcing the brand's time honored additive free process. HAMILTON, BERMUDA / ACCESSWIRE / October 5, 2023 / ...

It’s not easy to get to where they make Patrón tequila. The Hacienda — a sprawling campus of Spanish colonial buildings encompassing the distillery, bottling plant and world headquarters of this ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. First let’s break down what that language actually means.

Something called National Tequila Day happened this past weekend, and one PR hack or another asked us to write about it promoting some brand or other. No go. However, it does give me an opportunity to ...

Patrón was the first ultra-premium tequila and remains one of the world’s best-selling spirits. Recently, we sat down with Lee Applbaum, the company’s Chief Marketing Officer to discuss Patron's ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...