The curtain is closing on Paramount+ with Showtime as Paramount Global quietly drops the once-iconic cable brand from the name of its premium streaming package. On June 23, Paramount announced to subscribers that its ad-free plan,

Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+.

Paramount informed subscribers that the name of its ad-free plan is no longer Paramount+ With Showtime — instead, it’s now called Paramount+ Premium. The pricing of the package remains the same: It still costs $12.