AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...
Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...
This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
The site bMighty.com posts an excerpt from Kevin Lee's book "The Truth About Pay-Per-Click Search Advertising." In Chapter 32, Lee discusses how search marketing has evolved to create, influence, ...
Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...