What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

When it comes to personal brands, President Donald Trump has one that’s strong and well-defined. For the last four decades—as ...

Online reviews are driving health care decisions: One in three patients won’t book with a provider rated below three stars, making digital feedback a key factor in where Americans seek care. Trust ...

I miss the days of the early web when most things online felt legit—back before the proliferation of bots and generative AI. The modern web has drastically changed, and it feels like “fake” content ...

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow ...

The voice of the customer—even a single customer—has never been so amplified and influential. That’s largely due to online dialogue about businesses. Digital testimonials have become the new currency ...