NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...

That’s what Nielsen, which just postponed its privatization court hearing and shareholder vote to allow its leading institutional investor to work with the consortium leading the transaction ahead of ...

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...

It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...