A New Zealand Press Association report says Tourism New Zealand has moved away from its 100% Pure marketing campaign and is now raising eyebrows by promoting the country with a song which began ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale. The NZD$500,000 (£227,742) campaign features the ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with job cuts and emigration.

Tourism is currently New Zealand’s second-largest export industry, a sector that has been rebuilding its international ...

Walk, or bike & feel the difference.” A third ad in the series addresses Kiwis again but not Aussies, even though New Zealand reopened its bubble with Australia last week.

And, before the pandemic, tourism constituted a significant part of New Zealand’s economy, employing 230,000 people and contributing $30.2bn to economic output.

Cameron has written the ads as part of Tourism NZ’s ongoing 100% New Zealand campaign. The campaign will roll out around the world in the next twelve months. Cameron, who has lived with his ...

New Zealand is looking to the world of video games to invite virtual visitors to its shores while the COVID-19 pandemic continues. The #PlayNZ campaign isn't exactly a video game, but it's ...