The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

ATLANTA, Georgia — Coca-Cola is at the center of a holiday controversy after unveiling its 2025 Christmas commercial, a generative AI-driven reimagining of its classic “Holidays Are Coming” campaign, ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

McDonald’s Netherlands decided to skip the traditional fuzzy-feel holiday commercial this year. Instead of snow-dusted cuteness and families pretending they all get along, the chain dropped a crazy AI ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...