The latest Omega x Swatch collaboration ramps up the folklore with the celestial to present a new chapter: the Mission to Earthphase Moonshine Gold ‘Beaver Moon’. This fourth iteration in the ...

While the best watches have always been products of the ever-changing tides of fashion, the two seem more in tandem than ever right now. Top timepieces have soared in popularity, creating a market ...

It started in Australia. Three hours before opening, the 376-square-foot Sydney Swatch store reported a crowd of 5,000 people outside. They all wanted to buy a $260 Swatch-ified timepiece that looked ...

It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase. Surprised? Don't be. Swatch is playing the long game. The Swiss watch manufacturer ...

This new watch from the Bioceramic MoonSwatch Collection, christened the Mission to the Super Blue Moonphase highlights the full blue moon on August 19, the first super moon of the year and will be on ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Almost two weeks after Omega and Swatch released their Mission to the Moonphase MoonSwatch featuring the one and only Snoopy, the two brands have just revealed the additional release of an all-black ...

Yes, yes. I know. It’s another MoonSwatch. But this one caught my eye more than most – so much so, I think it might be my new favourite of the entire range. It’s called the MoonSwatch 1965, and it ...

Welcome to Dialed In, Esquire's column bringing you horological happenings and the most essential news from the watch world. Omega and Swatch have been on an absolute tear lately. First there was the ...

Swatch has just dropped a game-changer for MoonSwatch fans: rubber straps in all 11 original colourways. These straps offer the perfect blend of fun and functionality, promising to enhance the overall ...

In January, Swatch announced plans to launch a Snoopy edition of the MoonSwatch via a mysterious video on Instagram. The Swiss watchmaker has been drip-feeding information ever since, but excitement ...