Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

What is the ‘Me Explaining Makeup To Men’ TikTok trend about? The Me Explaining Makeup To Men trend involves comparing photos of various beauty products the poster considers to be in the same quality ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...

Dark, sculpted and sultry — the prism of siren makeup was alive and well on the GQ Men of the Year red carpet in Los Angeles on Thursday night, where hosts Sydney Sweeney, Stephen Colbert, Seth Rogen, ...