The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...

Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's platform in order to ...

Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how ...

Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1710 Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1711 Warning: Undefined array key "width" in ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

LONDON--(BUSINESS WIRE)--According to the latest procurement intelligence report from Technavio, the global media planning and buying market is expected to grow at a CAGR of 4.7% over the next five ...