Discover how MCF and MCM, essential units of natural gas measurement, differ and influence energy measurement in the U.S. and Europe.

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

Trinity's Prof. Stefan Sint, along with collaborators from Germany, Spain and Italy, has published the most precise ...

AudienceProject has expanded its cross-media measurement platform through a new direct integration with Pinterest, enabling ...

The World Out of Home Organization has launched Version 2.0 of its Global OOH Audience Measurement Guidelines, which includes ...

TJC has agreed to acquire Luna Innovations Inc. Following the close, expected in the second half of 2026 subject to shareholder approval, regulatory clearance, and customary closing ...

Single-cell RNA sequencing (scRNA-seq) has facilitated the investigation of important biological questions that were previously difficult or impossible to study, such as the nature of heterogeneity ...