After years of failed premium burgers, McDonald’s is testing a new approach to value that focuses on size, satisfaction, and customer demand.

The McDonald’s Big Mac is more than a fast-food menu item. Since it debuted in 1967, the burger — which, as the earworm jingle notes, consists of “two all-beef patties, special sauce, lettuce, cheese, ...

The Big Arch has made a return to restaurants in the U.K. on a permanent basis, but there is no confirmation of a U.S.

Shake Shack’s Big Shack features double Angus beef patties, melty cheese, and a tangier secret sauce for $9.99. Compared to the Big Mac, it’s heavier, meatier, and more flavorful—but also pricier.

McDonald's is betting on bigger burgers, viral menu hacks and nostalgia to drive traffic in 2026, according to reports.