The beauty brand has tapped actress Edie Falco to highlight its Lifter Plump & Glow Foundation and Lifter Concealer in a three-episode digital series.

VML today announced it has been appointed as 2026 lead social partner in the United States for Maybelline New York and essie, two powerhouse beauty brands, following a competitive review. Under the ...

The campaign follows each woman through high school and college hallways, reflecting on the defining moments that shaped their drive.

Maybelline New York, the number one makeup brand in the world, unveils its newest campaign, "Record Breakers Go Sky High," spotlighting the fan-favorite Sky High Mascara. The powerful digital campaign ...

WWE announced a new partnership on Thursday, days before the company hosts NXT Great American Bash, "Saturday Night’s Main Event" and Evolution 2. The pro wrestling giant is getting into the cosmetics ...

Maybelline has every fluttery lash look covered ...

Meet the Lifter Plump & Glow Foundation, a clinically tested, radiance-imparting formula made with a 90 percent skincare base.

WWE and the number one cosmetic brand in the world have announced a brand new partnership that will see Maybelline New York become the first-ever 'Official Cosmetics Partner' on World Wrestling ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. What makes a product iconic? That was the question we asked as we ...