Disrupting focus groups: Seattle AI startup BluePill raises $6M to help brands simulate consumer behavior

Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence ...

(PR) Marketers Urged to Level Up Social Media to Turn Engagement Into Business Value, Says Info-Tech Research Group in New Resource

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that ...
Drexel University

Focus Groups: A tool for program development and evaluation

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...
Alfred University

Alfred University students assist with marketing for Museum of Play in Olean

A group of Alfred University students are assisting with the development of the Neighborhood Museum of Play by conducting market research for ...
Forbes

7 Types Of Market Research And How To Improve Them

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...
Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...
The New York Times

Mimi Levin Lieber, 93, Dies; Her Focus Groups Shaped Postwar Marketing

She helped Fortune 500 companies sell to women in the 1960s and ’70s, then became a stalwart promoter of early childhood literacy. By Clay Risen Mimi Levin Lieber, a pioneer in the use of focus groups ...