The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

...tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice. It’s Halloween season—the time for haunted houses, ghost stories, and pumpkin spice ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

RSM, a leading global assurance, tax and consulting services provider to middle market businesses, has appointed Nina Arundel as its global leader of business development and marketing. Arundel joins ...

Valter Klug, founder of Samba Rock, an ad & e-comm agency. 22+ years of experience working with global brands. Let's connect on LinkedIn. Artificial intelligence (AI) is a powerful tool that has the ...

For the past decade, my work has revolved around one simple idea: real growth comes from real relationships. Not scripts. Not gimmicks. Just genuine human connection. In this monthly column, I’ll ...

In an increasingly competitive and crowded legal field, law firm business developers and marketers are turning to outside data sources at an accelerated rate to identify new business opportunities, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Entering 2026, accounting and advisory firms are not lacking marketing activity; they're grappling with how to design a marketing organization and programs that support sustained, intentional growth ...

Salaries for marketing and business development professionals are higher this year than two years ago. The 2024 Wisnik Law Firm Marketing/BD Survey found that average salaries for professionals ...