Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

For those of you unfamiliar with Michelle Phan, now's the perfect time to learn more about her! She's the absolutely brilliant (and, might I add, adorable) Lancome video blogger who creates ...

If there's one thing that speaks to the collective inner child, it's Disney. The princesses, the villains, the Mickey Mouse ears — there's just something about the fantasy worlds and characters that ...

I've only ever been to one wedding, so ever since my sister got engaged and made me the maid of honor, I’ve made it a point to study up. Being the beauty-obsessed person I am, the first thing I ...

We're all already aware that YouTube is rapidly delivering a mass makeover takeover; it pulls in millions of viewers daily to see what their favourite beauty gurus are transforming themselves into.