Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

For most restaurants, the pandemic was just the beginning of revenue troubles. To survive lockdowns and other related challenges, eateries had to adapt quickly. Many adopted consumer-facing digital ...

As consumers redefine what value means to them, brands can differentiate themselves not only through competitive pricing and strong products, but also through loyalty programs that deepen engagement ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

Loyalty programs remain a cornerstone of retail strategy, but a significant gap has emerged between what marketers believe drives repeat purchases and what actually motivates consumers. 65% of ...

Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver ...

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), has appointed Maegan O’Neill as Vice President, Client ...

Loyalty programs have come a long way from punch cards and frequent flyer miles. With access to increasing amounts of data, companies have the opportunity to create more meaningful connections with ...

Loyalty membership is up in the US as consumers seek personalized deals and discounts. US consumers held an average of 19 loyalty program memberships per person in 2024—the highest rate in 10 years, ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...