Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Production was already paused as Ford prioritizes gas and hybrid versions of the truck. The Lightning has been on the market ...

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Ford executives discuss scrapping production of the F-150 Lightning EV pickup truck due to low demand amid recall woes.

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

The company only delivered 10,005 Lightnings in the third quarter, which brought year-to-date sales up to 23,034 units.

The Ford F-150 Lightning and the Tesla Cybertruck are the two best-selling electric pickup trucks in the U.S. and emotions ...

The Ford F-150 Lightning is the best-selling electric pickup in the country, but it doesn’t matter. The gas-burning F-150 and Super Duty are obviously much hotter sellers, and they are what Ford has ...

Ford has paused production of the F-150 Lightning electric pickup. The automaker is trying to recover from losses associated with a fire at an aluminum supplier’s factory. The company said it will ...

Ford (F) has halted production of its electric pickup truck at the Rouge EV Center in Michigan following a fire at an aluminum supplier’s factory. The F-150 Lightning will remain on pause as Ford ...